Now don’t get me wrong, I’m all for brands supporting pride. I’m here to talk about a surface-level annoyance of clothes. But it was only a few decades ago when being gay or committing acts of ‘buggery’ was a criminal offence. Yes, in the UK we can now legally get married. However, it doesn’t necessarily mean we’ve overcome every battle. Gay people have long been a part of music, fashion, television and the arts so it’s no real shocker to find out that gay people can be cool. Yes, it seems that being gay is now “cool”. But who can blame me – I love a good bit of kitsch tack – but not shit. Am I just being a bit of a bitter queen? No. However, for others, it’s a great big cash cow and a chance to try and sell a whole lot of shitty ‘merch’. For a lot of brands, involving themselves with Gay Pride and the LGBTQ+ community is a way of showing solidarity. “Pride Month” has minced its way back into our lives with a whole heap of rainbows and glitter.
